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Getting Your Content Directly In Front Of Your Target
Viewership
By: Peter D. Charles
Article marketing can be very powerful. There is no doubt about that. However, have you noticed the Ezine Articles website recently? It's a beast! Hardly anybody uses it as a source to secure content to publish on their websites. Do you? Not me. Its scale is too huge to navigate, and besides that, a lot of the articles have questionable quality.
Yes, posting your articles at EzineArticles.com is great for getting incoming links to tell the search engines that your site is important. And, yes, you can get traffic to your articles by posting there. But, as far as getting your articles republished by big ezines and blogs? Either you've got to be sending people there to find your articles or you've got to have one of the top articles in a category.
Really the only situation where it helps to utilize the article directories for good articles to publish is if you're in need of a reprint article by some famous authority. But most of us don't have the name to have people searching specifically for us -- yet.
So in order to start making this happen, here are three ideas for positioning your articles directly in the sites of your target audience.
1.Include your reprint articles on your own site and invite your readers to publish them with your bio.
Who better to spread the word about you and your products and services than your fans? Check out what Nicole Dean does on her site, NicoleontheNet.com. She uses her help desk in the same way so anyone can access her content and spread the word. Interesting idea, right?
2.Give Your Articles to your Affiliates and Others Looking for Money-Making Expert Content.
First of all, make sure you're adding at least some of your articles to your own affiliate center for your affiliates to publish on their websites. But keep in mind there already exists an article source that is always looking to expand their armory of money-making articles. It started up in 2006. Go to freeaffiliatearticles.com - If you want to attract affiliates who are looking for expert content like yours, that's the place to be.
3.Be a guest contributor on the hot blogs in your niche.
Submitting your articles to the directories and expecting results is like bowling with your eyes closed. By participating in your niche blogs you will be placing your work right under the noses of those you are trying to reach. There is almost no better way. It's straight forward: communicate with the blog owners and mention that you'd like to offer them your original authority articles. Quality, though, is the key. You must have quality content and a quality offer for the "thumbs-up" to happen.
Nicole Dean was mentioned along these lines previously. She employed this tactic for 15 weeks which resulted in her content being included in some hefty blogs. In fact, she has a waiting list of people who want her to steal their blog traffic.
No matter whether you choose the options above or stick with standard article marketing, the important thing is to do some content marketing every single day if you want to continue to move ahead. So just do it. Now!
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